Vol 4 No 2 (2026): Siber Journal of Advanced Multidisciplinary (July - September 2026)

Articles

• Storytelling as an Experiential Marketing Strategy for Non-Alcoholic Beverages: Its Impact on Guest Engagement and Satisfaction at The Balcone Suites and Resort Bukittinggi

  Melin Julianti, Lise Lise Asnur, Dede Muslihat

  150-161

  • FULL ARTICLE PDF (English)

• Application of Engineering Beverage Menu in Driving Guest Drink Purchase Decisions at Hotel Restaurants

  Dolly Jamanda Putra, Lise Asnur, Hafiz Renaldi

  162-171

  • FULL ARTICLE PDF (English)

• Menu Engineering Strategy in Increasing Menu Popularity and Profitability within the Food and Beverage Services of Sheraton Grand Jakarta Gandaria City Hotel

  Noval Adithya Rahman, Lise Asnur, Yogi Hidayat

  172-180

  • FULL ARTICLE PDF (English)

• The Influence of Using Online Visual Merchandising on Attitude Towards Uniqlo E-Commerce and Its Impact on Purchase Intention

  Dian Puspitasari, Mario Adilson Febiyando, Adellia Anjani Hartono, Artha Sejati Ananda

  181-190

  • FULL ARTICLE PDF (English)

• Analisis Determinasi Stabilitas Harga Gabah di Provinsi Sumatera Selatan

  Wiwin Trisnawati, Hariyono, Andri Irawan, Aisah Aisah

  191-199

  • FULL ARTICLE PDF (English)

• Exploring The Potential of Traditional Beverages as Welcome Drinks in The Hospitality Industry: A Case Study of GRAMM Hotel By Ambarrukmo Yogyakarta

  Annamaria Kristinta Setyaningtyas, Lise Asnur, Ngatimin

  200-208

  • FULL ARTICLE PDF (English)

• The Relationship of Parental Income to Student Career Selection of Culinary Skills Program

  Ibrahim An-Nakha'i AD, Elida, Kasmita, Lucy Fridayati

  209-216

  • FULL ARTICLE PDF (English)

• Analisa Sensori Kue Talam Dengan Penambahan Puree Ubi Ungu (Ipomoea Batatas L.)

  Aulia Wiga Anasthy, Anni Faridah, Lucy Fridayati, Riski Gusri Utami

  217-231

  • FULL ARTICLE PDF (English)

• Pengaruh Konsentrasi Bubuk Bunga Telang (Clitoria Ternatea L) terhadap Mutu Sensoris Kue Lidah Kucing

  Dely Azraeni Lubis, Anni Faridah, Kasmita, Cici Andriani

  232-247

  • FULL ARTICLE PDF (English)

• Randang Lokan Processing in Nagari Muaro Sakai Inderapura Pesisir Selatan Regency

  Andhini Azzahra, Elida, Kasmita, Lucy Fridayati

  248-270

  • FULL ARTICLE PDF (English)

• Analisis Kualitas Sensori Macaron dengan Penambahan Bubuk Bunga Telang (Clitoria ternatea L.) sebagai Pewarna Alami

  Hafez Adrian Marsaa, Yolanda Intan Sari, Kasmita, Rahmi Holinesti

  271-279

  • FULL ARTICLE PDF (English)

• Sensory Analysis of Steamed Apem With Dragon Fruit Skin Substitution (Hylocereus Polyhizus)

  Isra Mutia, Anni Faridah, Lucy Fridayati, Riski Gusri Utami

  280-294

  • FULL ARTICLE PDF (English)

• Comparative Analysis of the Quality of Pandan Glutinous Rice Talam Cake and Talam Cake With Dragon Fruit Peel Extract (Hylocereus Polyrhizus)

  Fitri Wulandari, Anni Faridah, Kasmita, Cici Andriani

  295-306

  • FULL ARTICLE PDF (English)

• Analisis Pengaruh Subtitusi Ekstrak Kulit Buah Naga Merah (Hylocereus Polyrhizus) Sebagai Pewarna Alami Terhadap Kualitas Pinukuik

  Fadhilah Adinda Ghassani, Anni Faridah, Lucy Fridayati, Rahmi Holinesti

  307-319

  • FULL ARTICLE PDF (English)

• Analysis of The Factors Influencing Tourists’ Decisions To Stay In Homestays in The Tanah Datar Regency Area

  Salsabilla Wilda Alifia, Retnaningtyas Susanti

  320-329

  • FULL ARTICLE PDF (English)

• Mapping Research Trends in Digital Marketing and Electronic Word of Mouth in the Hospitality Industry: A Bibliometric Analysis

  Bunga Indah Zaletri, Elida

  330-342

  • FULL ARTICLE PDF (English)

• Integrative Model of Employee Productivity Based on Digital Capability, Leadership, and Operational Excellence

  Lia Agustianti Ghemy, Aris Setiyani, Irving Ignatius Paul Luntungan

  343-364

  • FULL ARTICLE PDF (English)

• Analisis Stabilitas Harga Dan Rentabilitas Usaha Peternakan Ayam Ras Petelur (Studi Kasus Peternakan Ayam Ras “Bu Dewi”)

  I Gede Arya Suwardika, Aisah, Andri Irawan, Sugeng Supriyanto

  365-373

  • FULL ARTICLE PDF (English)

• Analisis Pendapatan dan Distribusi Silase dengan Model SCOR di Desa Trikarya Kecamatan Belitang III OKU Timur

  Adi Riskiyanto, Munsiarum, M. Hafiz Azhad, Neng Karmila

  374-380

  • FULL ARTICLE PDF (English)

• Prediksi Harga Komoditi Jagung (Zea Mays L.) Menggunakan K-Nearest Neightbor (K-NN) di Kabupaten OKU Timur

  Mohamad Aji Pangestu, M. Aminullah, Didi Juhandi, Muridin

  356-365

  • FULL ARTICLE PDF (English)

• Peran Pola Kemitraan Petani dengan PT Sembada Agro Lestari (Study Kasus) dalam Pengembangan Usaha Penangkaran Benih Padi Kabupaten Oku Timur

  Dimas Mulyadi, Tiyas Murtiningsih, Catarina Hariyani, Mahidin Fahmie

  366-374

  • FULL ARTICLE PDF (English)

• An Investigation of the Proportion of Banana Corm and Tapioca Flour on the Organoleptic Properties of Crackers and Their Business Feasibility

  Justino Mendes Pereira, Celestino Mendes Pereira, Armando Afonso

  376-387

  • FULL ARTICLE PDF (English)

• Strategi Pemasaran Duku Komering Berdasarkan Analisis Brand Awareness dan Preferensi Konsumen Urban di Kabupaten OKU Timur

  Apri Yoga, Hariyono, M. Hafiz Azhad, M. Aminullah

  388-399

  • FULL ARTICLE PDF (English)