Vol. 4 No. 2 (2026): (SJAM) Siber Journal of Advanced Multidisciplinary (July - September 2026)

The authors featured in the Vol. 4 No. 2 (2026) (July - September 2026) issue are affiliated with various higher education institutions and organizations across international and national regions. The identified institutions are as follows:

International Institutions:

Timor-Leste: Universitas Oriental Timor Lorosa'e.

Indonesian Institutions:

Java: Universitas Bina Nusantara, Universitas Indonesia Membangun, Universitas Prof. Dr. Moestopo, Universitas Kristen Maranatha, Universitas Pancasila, Universitas Panca Sakti, Universitas Sebelas April, Universitas Islam Nusantara, GRAMM Hotel by Ambarrukmo Yogyakarta, dan Sheraton Grand Jakarta Gandaria City Hotel.
Sumatra: Universitas Negeri Padang, Universitas Riau Kepulauan, STIE Bangkinang, dan The Balcone Hotel and Resort Bukittinggi.
Kalimantan & Sulawesi: Sekolah Tinggi Ilmu Pertanian Belitang serta berbagai lembaga dan institusi terkemuka lainnya.

DOI: https://doi.org/10.38035/sjam.v4i2

Published: 2026-07-14

Articles

Storytelling as an Experiential Marketing Strategy for Non-Alcoholic Beverages: Its Impact on Guest Engagement and Satisfaction at The Balcone Suites and Resort Bukittinggi

Melin Julianti, Lise Lise Asnur, Dede Muslihat

150-161
- FULL ARTICLE PDF
Application of Engineering Beverage Menu in Driving Guest Drink Purchase Decisions at Hotel Restaurants

Dolly Jamanda Putra, Lise Asnur, Hafiz Renaldi

162-171
- FULL ARTICLE PDF
Menu Engineering Strategy in Increasing Menu Popularity and Profitability within the Food and Beverage Services of Sheraton Grand Jakarta Gandaria City Hotel

Noval Adithya Rahman, Lise Asnur, Yogi Hidayat

172-180
- FULL ARTICLE PDF
The Influence of Using Online Visual Merchandising on Attitude Towards Uniqlo E-Commerce and Its Impact on Purchase Intention

Dian Puspitasari, Mario Adilson Febiyando, Adellia Anjani Hartono, Artha Sejati Ananda

181-190
- FULL ARTICLE PDF
Analisis Determinasi Stabilitas Harga Gabah di Provinsi Sumatera Selatan

Wiwin Trisnawati, Hariyono, Andri Irawan, Aisah

191-199
- FULL ARTICLE PDF
Exploring The Potential of Traditional Beverages as Welcome Drinks in The Hospitality Industry: A Case Study of GRAMM Hotel By Ambarrukmo Yogyakarta

Annamaria Kristinta Setyaningtyas, Lise Asnur, Ngatimin

200-208
- FULL ARTICLE PDF
The Relationship of Parental Income to Student Career Selection of Culinary Skills Program

Ibrahim An-Nakha'i AD, Elida, Kasmita, Lucy Fridayati

209-216
- FULL ARTICLE PDF
Analisa Sensori Kue Talam Dengan Penambahan Puree Ubi Ungu (Ipomoea Batatas L.)

Aulia Wiga Anasthy, Anni Faridah, Lucy Fridayati, Riski Gusri Utami

217-231
- FULL ARTICLE PDF
Pengaruh Konsentrasi Bubuk Bunga Telang (Clitoria Ternatea L) terhadap Mutu Sensoris Kue Lidah Kucing

Dely Azraeni Lubis, Anni Faridah, Kasmita, Cici Andriani

232-247
- FULL ARTICLE PDF
Randang Lokan Processing in Nagari Muaro Sakai Inderapura Pesisir Selatan Regency

Andhini Azzahra, Elida, Kasmita, Lucy Fridayati

248-270
- FULL ARTICLE PDF
Analisis Kualitas Sensori Macaron dengan Penambahan Bubuk Bunga Telang (Clitoria ternatea L.) sebagai Pewarna Alami

Hafez Adrian Marsaa, Yolanda Intan Sari, Kasmita, Rahmi Holinesti

271-279
- FULL ARTICLE PDF
Sensory Analysis of Steamed Apem With Dragon Fruit Skin Substitution (Hylocereus Polyhizus)

Isra Mutia, Anni Faridah, Lucy Fridayati, Riski Gusri Utami

280-294
- FULL ARTICLE PDF
Comparative Analysis of the Quality of Pandan Glutinous Rice Talam Cake and Talam Cake With Dragon Fruit Peel Extract (Hylocereus Polyrhizus)

Fitri Wulandari, Anni Faridah, Kasmita, Cici Andriani

295-306
- FULL ARTICLE PDF
Analisis Pengaruh Subtitusi Ekstrak Kulit Buah Naga Merah (Hylocereus Polyrhizus) Sebagai Pewarna Alami Terhadap Kualitas Pinukuik

Fadhilah Adinda Ghassani, Anni Faridah, Lucy Fridayati, Rahmi Holinesti

307-319
- FULL ARTICLE PDF
Analysis of The Factors Influencing Tourists’ Decisions To Stay In Homestays in The Tanah Datar Regency Area

Salsabilla Wilda Alifia, Retnaningtyas Susanti

320-329
- FULL ARTICLE PDF
Mapping Research Trends in Digital Marketing and Electronic Word of Mouth in the Hospitality Industry: A Bibliometric Analysis

Bunga Indah Zaletri, Elida

330-342
- FULL ARTICLE PDF
Integrative Model of Employee Productivity Based on Digital Capability, Leadership, and Operational Excellence

Lia Agustianti Ghemy, Aris Setiyani, Irving Ignatius Paul Luntungan

343-364
- FULL ARTICLE PDF
Analisis Stabilitas Harga Dan Rentabilitas Usaha Peternakan Ayam Ras Petelur (Studi Kasus Peternakan Ayam Ras “Bu Dewi”)

I Gede Arya Suwardika, Aisah, Andri Irawan, Sugeng Supriyanto

365-373
- FULL ARTICLE PDF
Analisis Pendapatan dan Distribusi Silase dengan Model SCOR di Desa Trikarya Kecamatan Belitang III OKU Timur

Adi Riskiyanto, Munsiarum, M. Hafiz Azhad, Neng Karmila

374-380
- FULL ARTICLE PDF
Prediksi Harga Komoditi Jagung (Zea Mays L.) Menggunakan K-Nearest Neightbor (K-NN) di Kabupaten OKU Timur

Mohamad Aji Pangestu, M. Aminullah, Didi Juhandi, Muridin

356-365
- FULL ARTICLE PDF
Peran Pola Kemitraan Petani dengan PT Sembada Agro Lestari (Study Kasus) dalam Pengembangan Usaha Penangkaran Benih Padi Kabupaten Oku Timur

Dimas Mulyadi, Tiyas Murtiningsih, Catarina Hariyani, Mahidin Fahmie

366-374
- FULL ARTICLE PDF
An Investigation of the Proportion of Banana Corm and Tapioca Flour on the Organoleptic Properties of Crackers and Their Business Feasibility

Justino Mendes Pereira, Celestino Mendes Pereira, Armando Afonso

376-387
- FULL ARTICLE PDF
Strategi Pemasaran Duku Komering Berdasarkan Analisis Brand Awareness dan Preferensi Konsumen Urban di Kabupaten OKU Timur

Apri Yoga, Hariyono, M. Hafiz Azhad, M. Aminullah

388-399
- FULL ARTICLE PDF
A Digital Governance Model for Regional Financial Planning and Budgeting to Strengthen Effectiveness and Transparency at the Directorate General of Regional Financial Development

Rino Rio Kent, Triyuni Soemartono, Pandji Sukmana, Gatot Hery Djatmika

400-415
- FULL ARTICLE PDF
The Role of the Community in Smart Governance Policy for Realizing a Smart City in the Special Region of Jakarta

Herlin Sukmarini, Budiharjo, Anwar Sanusi, T. Herry Rachmatsyah

416-429
- FULL ARTICLE PDF
Pengembangan Media E-comic Strip Cerita Naratif untuk meningkatkan Kemampuan Literasi Membaca dan Karakter (School Well-being) pada Siswa SMP

Aditya Dalahmas, Ali Muhtadi

430-442
- FULL ARTICLE PDF
Objectivity in Law Enforcement by Indonesia’s Civil Service Police Unit in Maintaining Public Order

Rio Winata, Dwi Afni Maileni, Rizki Tri Anugrah Bhakti

443-452
- FULL ARTICLE PDF
The Principle of Objectivity in the Discretionary Powers of Municipal Police (Satpol PP): An Administrative Law Analysis of Regional Regulation Enforcement

Daman Arsa Nova, Rizki Tri Anugrah Bhakti, Dwi Afni Maileni

453-464
- FULL ARTICLE PDF
Analisis Kelayakan dan Skala Usaha Hidup Layak (Studi Kasus Usaha Ternak Bebek Peking Bapak H. Saipulloh)

Fahrur Ryan, Mahidin Fahmie, Solehan, Tiyas Murtiningsih

465-472
- FULL ARTICLE PDF
Analisis Pendapatan dan Kontribusi Terhadap Pendapatan Keluarga (Studi Kasus Usaha Ternak Bebek Peking Bapak H. Saipulloh)

Lucky Pratama, Mahidi Fahmie, Sudarti, Ary Eko Prastya Putra

473-480
- FULL ARTICLE PDF
Analisis Nilai Tambah Usaha Pengolahan Ikan Gabus Menjadi Abon Ikan Gabus Studi Kasus Di Ayakh Ugan

Diki Prayitno, Mahidin Fahmie, M.Hafis Azhad, Ary Eko Prasetya Putra

481-488
- FULL ARTICLE PDF
Analisis Kelayakan dan Adaptabilitas Padi Inpari 32 di Kecamatan Belitang Mulya

Setia Putri, Munsiarum, Solehan, Muridin

489-498
- FULL ARTICLE PDF
Building Patient Trust through Social Media Marketing and Customer Experience: Evidence from Hospital X

Bella Nabiya Wijaya, Kartika Imasari Tjiptodjojo

499-513
- FULL ARTICLE PDF
The Influence of Transformational Leadership and Employee Well-Being on Innovative Performance through Employee Engagement as A Mediating Variable in Hospital X

Nadila Handiani Noviana Putri, Kartika Imasari Tjiptodjojo

514-523
- FULL ARTICLE PDF
Affirmative Policy Implementation in Village Fund Management for Community Empowerment: A Collaborative Governance Perspective from Dempel Village, Wonosobo, Indonesia

Erna Ardiani Palupi, Triyuni Soemartono, Pandji Sukmana, T. Herry Rachmatsyah

524-538
- FULL ARTICLE PDF
Strengthening MSME Legal Compliance by Examining Legal Literacy, Licensing Readiness and Contract Quality

Jemi, Rizki Tri Anugrah Bhakti, Dwi Afni Maileni, Edwar Kelvin

539-552
- FULL ARTICLE PDF
Implementation of an Artificial Intelligence-Based Chatbot for Immigration Services and Smart Government at the Directorate General of Immigration, Ministry of Immigration and Corrections, Indonesia

Catur Susaningsih, Triyuni Soemartono, Pandji Sukmana, T. Herry Rachmatsyah

553-568
- FULL ARTICLE PDF
Analisis Komparasi Efisiensi Traktor Roda Dua dan Traktor Roda Empat di Desa Ringin Sari Kec. Belitang III Kab. Oku Timur

Dian Septiani, Zainul Adhar, Anggi Fatmayanti, Iman Sulaiman

569-580
- FULL ARTICLE PDF
Tingkat Keuntungan dan Komparasi Pendapatan Jagung Pipilan Melalui Pengeringan Tradisional dan Dryer di Tingkat Petani Kecamatan Bunga Mayang Kabupaten Oku Timur

Refvi Mariska, Munsiarum, Sudarti, Aisah

581-590
- FULL ARTICLE PDF
Analisis Komparasi Produktivitas Combine Harvester dan Power Thresher pada Usahatani Padi di Desa Ringin Sari Kecamatan Belitang III Kabupaten Ogan Komering Ulu Timur

Eka Nursanti, Zainul Adhar, Didi Juhandi, Hariyono

591-599
- FULL ARTICLE PDF
Analisis Kelayakan Finansial Budidaya Jamur Tiram (Pleurots Ostreatus) Skala UMKM dengan Pendekatan Techno-Economic di Desa Mendayun Kecamatan Madang Suku I (Satu) Kabupaten OKU Timur

Intan Nawang Sari, Muridin, Catarina Hariyani, Zainul Adhar

600-605
- FULL ARTICLE PDF
Analisis Nilai Tambah Usaha Pembuatan Genteng Sebagai Pendukung Sistem Agribisnis Di Kabupaten OKU Timur (Studi Kasus Usaha Genteng di Desa Gedung Rejo

Dicky Pratama, Hariyono, M.Hafiz Azhad, Sugeng Supriyanto

606-613
- FULL ARTICLE PDF
Analisis Pemasaran Ayam Broiler dengan Model Scor (Studi Kasus PT Cindelaras) di Desa Kelirejo Kecamatan Belitang II

Kadek Prayascita, Mahidin Fahmie, Catarina Hariyani, Tiyas Murtiningsih

614-622
- FULL ARTICLE PDF