The Importance of Building a Business by Utilizing the Web for Millennials (Case Study on “Trendcafe” Fashion)

Authors

  • Yoeyong Rahsel Institut Bakti Nusantara, Lampung, Indonesia
  • Andino Maseleno Institut Bakti Nusantara, Lampung, Indonesia

DOI:

https://doi.org/10.38035/snefr.v1i3.580

Keywords:

business, web, millenniall generation

Abstract

This study will further discuss the importance of building a business by utilizing the web for the millennial generation, as well as the technical skills and understanding of how to build and manage websites, search engine optimization (SEO), and marketing through social media. Thus, through this web-based business, there will be various advantages and it can provide useful insights for utilizing technology for business success in the future.

References

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation, and Practice (7th ed) Pearson.

Google Analytics (2024). Google Analytics For Beginners: Learn The Basic Of Google Analytics. Google Analytics.

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed). Pearson Education.

Laudon, K. C., & Laudon, J. P. (2020). Manajemen Information System: Managing The Digital Firm. (15th ed). Pearson education.

McKinsey & Company (2020). How Digital Transformation is Reshaping The Fashion Industry. McKinsey & Company.

Ryan, D. (2016). Understanding Digital marketing: Marketing Strategies For Engaging The Digital generation (4th ed). Kogan Page.

Shopify (2024). How To Start An Online Store: A Step By Step Guide. Shopify.

Tuten, T. L., & Solomon, M. R. (2017). Social Media marketing (3rd ed). Pearson.

Published

2025-12-18

How to Cite

Yoeyong Rahsel, & Andino Maseleno. (2025). The Importance of Building a Business by Utilizing the Web for Millennials (Case Study on “Trendcafe” Fashion). Siber Nusantara of Economic and Finance Review, 1(3), 108–113. https://doi.org/10.38035/snefr.v1i3.580