Vol. 1 No. 1 (2024): Siber Nusantara of Economic and Finance Review (October 2024)

Articles

• Determining Purchase Decisions: Analysis of Electronic Word Of Mouth and Digital Marketing (Marketing Management Literature Review)

  Ridho Rafqi Ilhamalimy, Hapzi Ali, M. Ridho Mahaputra

  1-7

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• Determining Purchase Decisions: Brand Image and Trust (Marketing Management Literature Review)

  M. Ridho Mahaputra, Hapzi Ali, Ridho Rafqi Ilhamalimy

  8-13

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• 4P Increase Customer Loyalty

  Ifan Sadewa

  14-23

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• Price Perception and Brand Affect Purchase Decision

  Ridwan Ridwan

  24-29

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• Determining Purchase Decisions: Analysis of Green Marketing and Digital Marketing (Marketing Management Literature Review)

  M. Rizky Mahaputra, Farhan Saputra, Raihan Saputra

  30-36

  • FULL ARTICLE PDF