Determining Purchase Decisions: Brand Image and Trust (Marketing Management Literature Review)

Authors

  • M. Ridho Mahaputra Student of Economic and Business Faculty, University of Mercu Buana, Jakarta, Indonesia
  • Hapzi Ali Lecturer of Economic and Business Faculty, Universitas Bhayangkara Jakarta Raya, Indonesia
  • Ridho Rafqi Ilhamalimy Lecturer, Faculty of Culture, Management and Business, University Pendidikan Mandalika, Mataram NTB, Indonesia

Keywords:

Brand Image, Trust, Purchasing Decisions

Abstract

The purpose of writing this Literature Review Paper is to determine the influence of Electronic Word Of Mouth and digital marketing variables on purchasing decisions. Using qualitative methods and Library Research. The research results show that green marketing influences purchasing decisions, digital marketing influences purchasing decisions, Electronic Word Of Mouth and digital marketing together influence purchasing decisions.

References

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Published

2024-09-30

How to Cite

Ridho Mahaputra, M., Ali, H., & Rafqi Ilhamalimy, R. (2024). Determining Purchase Decisions: Brand Image and Trust (Marketing Management Literature Review). Siber Nusantara of Economic and Finance Review, 1(1), 8–13. Retrieved from https://research.e-siber.org/SNEFR/article/view/245

Issue

Vol. 1 No. 1 (2024): Siber Nusantara of Economic and Finance Review (October 2024)

Section

Articles

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Copyright (c) 2024 M. Ridho Mahaputra, Hapzi Ali, Ridho Rafqi Ilhamalimy

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This work is licensed under a Creative Commons Attribution 4.0 International License.