Lifestyle And Digital Promotion In Personal Financial Management The Mediating Role Of Self-Control Among Generation Z E-Wallet Users
DOI:
https://doi.org/10.38035/snefr.v2i2.1140Keywords:
Lifestyle, Digital Promotion, Self-Control, Personal Financial Management, E-WalletAbstract
The high adoption of e-wallets among Generation Z does not correspond to the quality of their personal financial management. This study analyzes the effect of lifestyle and digital promotion on personal financial management, with self-control as a mediating variable, among Generation Z e-wallet users in DKI Jakarta. A quantitative approach with a causal-descriptive design was employed. Data were collected through an online five-point Likert questionnaire from 189 active Generation Z undergraduate students who use e-wallets (GoPay, OVO, Dana, ShopeePay, LinkAja) in DKI Jakarta, selected through purposive sampling, and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The results show that lifestyle has a significant positive effect on self-control, while digital promotion has a significant negative effect on self-control. Lifestyle and digital promotion do not have a significant direct effect on personal financial management, whereas self-control has a significant and strongly dominant positive effect on personal financial management. Mediation testing confirms that self-control fully mediates the effect of both lifestyle and digital promotion on personal financial management. These findings emphasize that self-regulatory capacity, rather than lifestyle or promotional exposure alone, is the key determinant of personal financial management quality among Generation Z e-wallet users.
lifestyle; digital promotion; self-control; personal financial management; e-wallet; Generation Z
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