Parental Satisfaction and Loyalty in Islamic Primary Education: Tahfidz Quality, Islamic Values, and School-Parent Communication
DOI:
https://doi.org/10.38035/sjam.v4i3.1235Kata Kunci:
tahfidz programme, Islamic values, parental satisfaction, parental loyalty, PLS-SEMAbstrak
Parents in Qur'an-centred primary schools assess more than academic delivery: they also judge tahfidz quality, Islamic values, and communication with families. This study examines how these experiences relate to parental loyalty through satisfaction. A cross-sectional explanatory survey involved 150 parents of pupils at MI Qur'an Al-Qudwah, Indonesia, selected purposively based on direct service experience. A 25-item, five-point Likert instrument was analysed using partial least squares structural equation modelling in SmartPLS 4. After four weak items were removed, the measurement model met the specified reliability and validity criteria. Tahfidz programme quality (β =.255, p =.001), Islamic values (β =.226, p =.002), and school-parent communication (β =.266, p <.001) were positively associated with parental satisfaction; satisfaction predicted loyalty (β =.456, p <.001). All three indirect effects through satisfaction were significant (.103–.121). The model explained 31.6% of satisfaction and 20.8% of loyalty, with positive but modest predictive relevance. The findings provide a context-specific account of loyalty formation in Islamic primary education, showing that distinctive programmes, values, and communication contribute to loyalty through parental satisfaction.
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