The Influence of Digital Marketing and Website Information Quality on Patient Visit Interest

Authors

  • Verena Ignacia Manek Universitas Kristen Maranatha, Bandung, Indonesia.
  • Nithyananda Aulia Azzahra Universitas Kristen Maranatha, Bandung, Indonesia.
  • Kartika Imasari Tjiptodjojo Universitas Kristen Maranatha, Bandung, Indonesia.

DOI:

https://doi.org/10.38035/sjam.v4i3.1251

Keywords:

Digital Marketing, Patient Visit Interest, Website Information Quality

Abstract

The development of digital technology encourages hospitals to utilize digital marketing and websites as a means of communication with the public and the delivery of service information. This study aims to analyze the influence of digital marketing and the quality of hospital website information on patient visits interest, both partially and simultaneously. Sampling was carried out using non-probability sampling with purposive sampling techniques. The study respondents were 92 people who knew Maranatha Hospital and had seen or accessed the hospital's website and/or digital media. Data was analyzed using multiple linear regression. The results showed that digital marketing and website information quality had a significant effect on patient visit interest. These findings show that the quality of website information has a stronger role in encouraging patient visits interest. Therefore, hospitals need to integrate digital marketing strategies with the provision of accurate, complete, relevant, up-to-date, clear, and trustworthy website information.

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Published

2026-10-23

How to Cite

Manek, V. I., Azzahra, N. A., & Tjiptodjojo, K. I. (2026). The Influence of Digital Marketing and Website Information Quality on Patient Visit Interest. Siber Journal of Advanced Multidisciplinary, 4(3), 698–706. https://doi.org/10.38035/sjam.v4i3.1251

Issue

Vol. 4 No. 3 (2026): (SJAM) Siber Journal of Advanced Multidisciplinary (October - December 2026)

Section

Articles

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Copyright (c) 2026 Verena Ignacia Manek, Nithyananda Aulia Azzahra, Kartika Imasari Tjiptodjojo

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