Model Sikap Penggunaan dan Minat Beli: Analisis Persepsi Kemudahan, Persepsi Kemanfaatan dan Kepercayaan (Studi Kasus Fitur Instagram Shop dan Media Sosial Instagram)
DOI:
https://doi.org/10.38035/jsmd.v1i1.18Keywords:
Perceived Covenience, Perceived Usefulness, Attitudes of Use, Purchase IntentionAbstract
This study aims to analyze the effect of perceived convenience, perceived usefulness and trust on attitudes to use and the influence of perceived convenience, perceived usefulness and trust on purchase intention. The population in this study are internet users who have done online shopping but have never made an online purchase transaction on Instagram and are domiciled in the Jakarta area. The number of samples used is based on the number of indicators at an error rate of 5%, namely 180. The survey was conducted using a questionnaire and then data analysis using Partial Least Square (PLS). The results showed that perceived usefulness and trust had a significant effect on attitudes towards use and purchase intention using the Instagram Shop feature on Instagram Social Media and perceived ease of use had no effect on usage attitudes and purchase intentions using the Instagram Shop feature on Instagram Social Media.
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Yee, B., & Faziharudean, T. M. (2010). Factors Affecting Customer Loyalty of Using Internet Banking in Malaysia. Journal of Electronic Banking Systems. https://doi.org/10.5171/2010.592297
Yunasti, F. I., & Baridwan, Z. (2013). PENERIMAAN INDIVIDU TERHADAP SISTEM INFORMASI BERBASIS KOMPUTER: PENDEKATAN MODIFIED TECHNOLOGY ACCEPTANCE MODEL (TAM). Jurnal Ilmiah Mahasiswa FEB.
Bong-Keun Jeong, & Tom E Yoon. (2013). An Empirical Investigation on Consumer Acceptance of Mobile Banking Services. Business and Management Research .
Chong, A. Y. L. (2013). A two-staged SEM-neural network approach for understanding and predicting the determinants of m-commerce adoption. Expert Systems with Applications. https://doi.org/10.1016/j.eswa.2012.08.067
Danurdoro, K., & Wulandari, D. (2016). The Impact of Perceived Usefulness, Perceived Ease of Use, Subjective Norm, and Experience Toward Student’s Intention to Use Internet Banking. Jurnal Ekonomi Dan Ekonomi Studi Pembangunan. https://doi.org/10.17977/um002v8i12016p017
Davis, F D. (1985). A technology acceptance model for empirically testing new end-user information systems: Theory and results. Management. https://doi.org/oclc/56932490
Davis, Fred D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly: Management Information Systems. https://doi.org/10.2307/249008
Davis, Fred D., & Venkatesh, V. (1996). A critical assessment of potential measurement biases in the technology acceptance model: Three experiments. International Journal of Human Computer Studies. https://doi.org/10.1006/ijhc.1996.0040
Fitriana, A. (2016). Analisis TAM TerhadapFaktor-Faktor yang Mempengaruhi Nasabah MenggunakanLayanan Internet Banking BCA. CSRID (Computer Science Research and Its Development Journal). https://doi.org/10.22303/csrid.7.3.2015.135-144
Goyal, A., Maity, M., Thakur, R., & Srivastava, M. (2013). Customer usage intention of mobile commerce in India: An empirical study. Journal of Indian Business Research. https://doi.org/10.1108/17554191311303385
Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. In European Business Review. https://doi.org/10.1108/EBR-10-2013-0128
Hill, R. J., Fishbein, M., & Ajzen, I. (1977). Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research. Contemporary Sociology. https://doi.org/10.2307/2065853
Indarsin, T., & Ali, H. (2017). Attitude toward Using m-Commerce: The Analysis of Perceived Usefulness Perceived Ease of Use, and Perceived Trust: Case Study in Ikens Wholesale Trade, Jakarta – Indonesia. Saudi Journal of Business and Management Studies.
Juhri, K., & Dewi, C. K. (2017). Kepercayaan Dan Penerimaan Layanan Mobile Money T-Cash Di Bandung Dengan Pendekatan Technology Acceptance Model ( Tam ). Jurnal Pro Bisnis.
Karim, M. A. (2017). Pengaruh Penerimaan Sistem Pembayaran Go-Pay Menggunakan Tam (Technology Acceptance Model) Terhadap Intensitas Penggunaan Layanan Gojek Jurnal. Jurnal Penelitian.
Khazim, I. (2016). PENGARUH STRATEGI INTERNET MARKETING TERHADAP PERILAKU KONSUMEN LAZADA.CO.ID DALAM BERBELANJA ONLINE MELALUI VARIABEL ELECTRONIC WORD OF MOUTH (EWOM). Jurnal Ilmiah Ekonomi Bisnis.
Lee, J. W. (2010). Online support service quality, online learning acceptance, and student satisfaction. Internet and Higher Education. https://doi.org/10.1016/j.iheduc.2010.08.002
Liébana-Cabanillas, F., Marinkovi?, V., & Kalini?, Z. (2017). A SEM-neural network approach for predicting antecedents of m-commerce acceptance. International Journal of Information Management. https://doi.org/10.1016/j.ijinfomgt.2016.10.008
Maranguni?, N., & Grani?, A. (2015). Technology acceptance model: a literature review from 1986 to 2013. Universal Access in the Information Society. https://doi.org/10.1007/s10209-014-0348-1
Rahmaningtyas, A., Hartono, S., & Suryantini, A. (2017). Factors Affecting Online Purchasing Of Local Food. Agro Ekonomi. https://doi.org/10.22146/jae.26129
Shanmugam, A., Savarimuthu, M. T., & Wen, T. C. (2014). Factors affecting Malaysian behavioral intention to use mobile banking with mediating effects of attitude. Academic Research International.
TAJUDIN, M. H., & MULAZID, A. S. (2017). PENGARUH PROMOSI, KEPERCAYAAN DAN KESADARAN MEREK TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN PRODUK TABUNGAN HAJI (MABRUR) BANK SYARIAH MANDIRI KCP. SAWANGAN KOTA DEPOK. ISLAMICONOMIC: Jurnal Ekonomi Islam. https://doi.org/10.32678/ijei.v8i1.64
Yee, B., & Faziharudean, T. M. (2010). Factors Affecting Customer Loyalty of Using Internet Banking in Malaysia. Journal of Electronic Banking Systems. https://doi.org/10.5171/2010.592297
Yunasti, F. I., & Baridwan, Z. (2013). PENERIMAAN INDIVIDU TERHADAP SISTEM INFORMASI BERBASIS KOMPUTER: PENDEKATAN MODIFIED TECHNOLOGY ACCEPTANCE MODEL (TAM). Jurnal Ilmiah Mahasiswa FEB.
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Published
2023-04-30
How to Cite
Ali, H. ., & Fatmawati M, I. . (2023). Model Sikap Penggunaan dan Minat Beli: Analisis Persepsi Kemudahan, Persepsi Kemanfaatan dan Kepercayaan (Studi Kasus Fitur Instagram Shop dan Media Sosial Instagram). Jurnal Siber Multi Disiplin , 1(1), 18–29. https://doi.org/10.38035/jsmd.v1i1.18
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