Exploring Consumer Behavior, Logistics Challenges, and Technological Innovations in Online Grocery Shopping: A Comprehensive Review

Authors

  • Hitarthsinh Vaja Unitedworld Institute of Management, Karnavati University, Gandhinagar, India
  • Yesha Monpara Unitedworld Institute of Management, Karnavati University, Gandhinagar, India
  • Moh. Kaif Gafurjiwala Unitedworld Institute of Management, Karnavati University, Gandhinagar, India
  • Nilesh Parchani Unitedworld Institute of Management, Karnavati University, Gandhinagar, India
  • Rahul Chauhan Unitedworld Institute of Management, Karnavati University, Gandhinagar, India
  • Andino Maseleno International Open University, Gambia

DOI:

https://doi.org/10.38035/sjtl.v2i4.309

Keywords:

Online Grocery Shopping, Consumer Behavior, Logistics Challenges

Abstract

This study examines consumer behavior, satisfaction, and loyalty in online grocery shopping in Ahmedabad, India, following the COVID-19 pandemic. Employing a quantitative approach, data was collected from 122 respondents through structured surveys to assess the role of demographic factors, logistics, and technological innovations in shaping consumer experiences. ANOVA analyses revealed that while age and gender generally do not significantly influence online shopping behavior, specific factors do show demographic variances, indicating nuanced preferences among different consumer groups. Findings demonstrate that consumer adoption of online grocery shopping is driven by preferences and technological advancements, whereas logistics challenges negatively impact satisfaction and loyalty. These insights underscore the need for grocery retailers to enhance logistics services and leverage technology to cater to diverse customer needs. The study’s implications extend globally, as online grocery shopping grows worldwide, offering potential for retailers to optimize customer engagement through innovative solutions.

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Published

2025-01-11

How to Cite

Vaja, H., Monpara, Y., Gafurjiwala, M. K., Parchani, N., Chauhan, R., & Maseleno, A. (2025). Exploring Consumer Behavior, Logistics Challenges, and Technological Innovations in Online Grocery Shopping: A Comprehensive Review. Siber Journal of Transportation and Logistics, 2(4), 160–169. https://doi.org/10.38035/sjtl.v2i4.309

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Vol. 2 No. 4 (2025): (SJTL) Siber Journal of Transportation and Logistics (January - March 2025)

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Copyright (c) 2025 Hitarthsinh Vaja, Yesha Monpara, Moh. Kaif Gafurjiwala, Nilesh Parchani, Rahul Chauhan, Andino Maseleno

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