Impacts of Online Payment Systems on Consumers and Merchants

Authors

  • Pratham Naik Unitedworld Institute of Management, Karnavati University, Gandhinagar, India
  • Yash Kotak Unitedworld Institute of Management, Karnavati University, Gandhinagar, India
  • Jaydev Dhanak Unitedworld Institute of Management, Karnavati University, Gandhinagar, India
  • Dhwanit Shah Unitedworld Institute of Management, Karnavati University, Gandhinagar, India
  • Rahul Chauhan Unitedworld Institute of Management, Karnavati University, Gandhinagar, India
  • Andino Maseleno Department of Information Systems, Institut Bakti Nusantara, Lampung, Indonesia
  • R Rizal Isnanto Department of Computer Engineering, Diponegoro University, Semarang, Indonesia

DOI:

https://doi.org/10.38035/sjtl.v1i4.296

Keywords:

digital payment systems, consumer behaviour, merchant operations

Abstract

This study investigates the effects of digital payment systems on consumer behaviours and merchant operations in Ahmedabad. The research is guided by two objectives: analysing the impact of consumer trust on the adoption of digital payment systems, and evaluating the role of these systems in enhancing merchant efficiency and financial performance. Data was collected from 110 respondents using a structured questionnaire, with statistical analysis conducted using SPSS. The results highlight a significant positive relationship between consumer trust and digital payment adoption. Additionally, the implementation of digital payment systems improves operational efficiency for merchants. The study underscores the importance of trust, reliability, and security in fostering adoption and the growing role of digital payment technologies in transforming business operations. Future research should explore long-term impacts and the role of emerging technologies in digital payments.

References

Abegao Neto, F. L., & Figueiredo, J. C. B. de. (2023). Effects of age and income moderation on adoption of mobile payments in Brazil. Innovation & Management Review, 20(4), 353–364. https://doi.org/10.1108/INMR-06-2021-0109

Akhtar, M. A., Sarea, A., Khan, I., Khan, K. A., & Singh, M. P. (2023). The moderating role of gamification toward intentions to use mobile payments applications in Bahrain: an integrated approach. PSU Research Review, ahead-of-print(ahead-of-print). https://doi.org/10.1108/PRR-06-2022-0074

Ali Taghavi, K., & Mashayekh, M. (2024). Investigating “organizational maturity” in order to provide “blockchain banking service” based on “FinTech” (through “the CMMI” in “Parsian Bank”). Asian Journal of Economics and Banking, 8(2), 240–266. https://doi.org/10.1108/AJEB-03-2022-0037

Al-Khalidi Al-Maliki, S. Q. (2021). Increasing non-oil revenue potentiality through digital commerce: the case study in KSA. Journal of Money and Business, 1(2), 65–83. https://doi.org/10.1108/JMB-07-2021-0022

Arif, Miftahul, Jatmiko Endro Suseno, and R. Rizal Isnanto. "Multi-criteria decision making with the VIKOR and SMARTER methods for optimal seller selection from several e-marketplaces." E3S Web of Conferences. Vol. 202. EDP Sciences, 2020.

Ariffin, S. K., Abd Rahman, M. F. R., Muhammad, A. M., & Zhang, Q. (2021). Understanding the consumer’s intention to use the e-wallet services. Spanish Journal of Marketing - ESIC, 25(3), 446–461. https://doi.org/10.1108/SJME-07-2021-0138

Awal, Md. R., Hossain, Md. S., Arzin, T. A., Sheikh, Md. I., & Haque, Md. E. (2023). Application of the SOBC model to study customers’ online purchase intentions in an emerging economy during COVID-19: does gender matter? PSU Research Review, ahead-of-print(ahead-of-print). https://doi.org/10.1108/PRR-02-2022-0014

Bhuiyan, S. A., & Abedin, M. (2024). The curious case of Facebook commerce: an analysis of the digital commerce management guide 2021. Southeast Asia: A Multidisciplinary Journal, 24(1), 3–15. https://doi.org/10.1108/SEAMJ-06-2023-0045

Caviggioli, F., Lamberti, L., Landoni, P., & Meola, P. (2020). Technology adoption news and corporate reputation: sentiment analysis about the introduction of Bitcoin. Journal of Product & Brand Management, 29(7), 877–897. https://doi.org/10.1108/JPBM-03-2018-1774

Cristofaro, M., Giardino, P. L., Misra, S., Pham, Q. T., & Hiep Phan, H. (2023). Behavior or culture? Investigating the use of cryptocurrencies for electronic commerce across the USA and China. Management Research Review, 46(3), 340–368. https://doi.org/10.1108/MRR-06-2021-0493

de Cicco, R., Silva, S. C., & Alparone, F. R. (2020). Millennials’ attitude toward chatbots: an experimental study in a social relationship perspective. International Journal of Retail & Distribution Management, 48(11), 1213–1233. https://doi.org/10.1108/IJRDM-12-2019-0406

Dimitrova, I. (2024). Barrier-breakers’ influence on full-adoption of digital payment methods. Internet Research, 34(7), 139–159. https://doi.org/10.1108/INTR-11-2022-0886

Dimitrova, I., Öhman, P., & Yazdanfar, D. (2022). Barriers to bank customers’ intention to fully adopt digital payment methods. International Journal of Quality and Service Sciences, 14(5), 16–36. https://doi.org/10.1108/IJQSS-03-2021-0045

Ekong, U. M., & Ekong, C. N. (2022). Digital currency and financial inclusion in Nigeria: lessons for development. Journal of Internet and Digital Economics, 2(1), 46–67. https://doi.org/10.1108/JIDE-11-2021-0018

Esawe, A. T. (2022). Understanding mobile e-wallet consumers’ intentions and user behavior. Spanish Journal of Marketing - ESIC, 26(3), 363–384. https://doi.org/10.1108/SJME-05-2022-0105

Festa, G., Elbahri, S., Cuomo, M. T., Ossorio, M., & Rossi, M. (2023). FinTech ecosystem as influencer of young entrepreneurial intentions: empirical findings from Tunisia. Journal of Intellectual Capital, 24(1), 205–226. https://doi.org/10.1108/JIC-08-2021-0220

Ghaharian, K., Abarbanel, B., Soligo, M., & Bernhard, B. (2021). Crisis management practices in the hospitality and gambling industry during COVID-19. International Hospitality Review, 35(2), 171–194. https://doi.org/10.1108/IHR-08-2020-0037

Giuffrida, M., Jiang, H., & Mangiaracina, R. (2021). Investigating the relationships between uncertainty types and risk management strategies in cross-border e-commerce logistics. The International Journal of Logistics Management, 32(4), 1406–1433. https://doi.org/10.1108/IJLM-04-2020-0158

Han, A. S. (2021). Chinese fintech companies and their “going out” strategies. Journal of Internet and Digital Economics, 1(1), 47–63. https://doi.org/10.1108/JIDE-07-2021-0003

Hariyadi, G. T., Isnanto, R. R., Wibowo, A., & Warsito, B. (2021, September). Prediction of Consumer Purchase Intention on Green Product. In 2021 International Seminar on Application for Technology of Information and Communication (iSemantic) (pp. 268-272). IEEE.

Herzallah, D., Muñoz-Leiva, F., & Liebana-Cabanillas, F. (2022). Drivers of purchase intention in Instagram Commerce. Spanish Journal of Marketing - ESIC, 26(2), 168–188. https://doi.org/10.1108/SJME-03-2022-0043

Himel, Md. T. A., Ashraf, S., Bappy, T. A., Abir, M. T., Morshed, M. K., & Hossain, Md. N. (2021). Users’ attitude and intention to use mobile financial services in Bangladesh: an empirical study. South Asian Journal of Marketing, 2(1), 72–96. https://doi.org/10.1108/SAJM-02-2021-0015

Huang, Z., Chiu, C. L., Mo, S., & Marjerison, R. (2018). The nature of crowdfunding in China: initial evidence. Asia Pacific Journal of Innovation and Entrepreneurship, 12(3), 300–322. https://doi.org/10.1108/APJIE-08-2018-0046

Huo, D., Ouyang, R., Tang, A., Gu, W., & Liu, Z. (2024). New growth in cross-border E-business: evidence from gray forecasting to cross-border E-business in China. Journal of Internet and Digital Economics, 4(1), 12–29. https://doi.org/10.1108/JIDE-01-2024-0003

Irimia-Diéguez, A., Liébana-Cabanillas, F., Blanco-Oliver, A., & Lara-Rubio, J. (2023). What drives consumers to use P2P payment systems? An analytical approach based on the stimulus–organism–response (S-O-R) model. European Journal of Management and Business Economics, ahead-of-print(ahead-of-print). https://doi.org/10.1108/EJMBE-12-2022-0374

Istijanto, & Handoko, I. (2022). Customers’ continuance usage of mobile payment during the COVID-19 pandemic. Spanish Journal of Marketing - ESIC, 26(3), 345–362. https://doi.org/10.1108/SJME-02-2022-0016

Jayarathne, P. G. S. A., Chathuranga, B. T. K., Dewasiri, N. J., & Rana, S. (2023). Motives of mobile payment adoption during COVID-19 pandemic in Sri Lanka: a holistic approach of both customers’ and retailers’ perspectives. South Asian Journal of Marketing, 4(1), 51–73. https://doi.org/10.1108/SAJM-03-2022-0013

Lessa, L., & Gebrehawariat, D. (2023). Effectiveness of banking card security in the Ethiopian financial sector: PCI-DSS security standard as a lens. International Journal of Industrial Engineering and Operations Management, 5(2), 135–147. https://doi.org/10.1108/IJIEOM-10-2021-0015

Li, L., Yao, B., Li, X., & Qian, Y. (2023). What motivates customers to publish online reviews promptly? A text mining perspective. Journal of Electronic Business & Digital Economics, 2(1), 24–44. https://doi.org/10.1108/JEBDE-09-2022-0034

Ligaraba, N., Nyagadza, B., D?rfling, D., & Zulu, Q. M. (2023). Factors influencing re-usage intention of online and mobile grocery shopping amongst young adults in South Africa. Arab Gulf Journal of Scientific Research, 41(3), 389–415. https://doi.org/10.1108/AGJSR-06-2022-0088

Lovemore, C., Chavunduka, D., Chinofunga, S., Marere, R. P., Chifamba, O., & Kaviya, M. (2023). Promoting perceived service quality and organisational performance through customer retention strategies: the moderating role of ICT. European Journal of Management Studies, 28(3), 193–211. https://doi.org/10.1108/EJMS-01-2023-0003

Mahato, M., Kumar, N., & Jena, L. K. (2021). Re-thinking gig economy in conventional workforce post-COVID-19: a blended approach for upholding fair balance. Journal of Work-Applied Management, 13(2), 261–276. https://doi.org/10.1108/JWAM-05-2021-0037

Maulana, A. E., Adisantoso, J., & Hartanto, B. (2023). Omni micro-reseller’s path-to-purchase and MSEs omnichannel readiness in the Indonesian affordable fashion industry. Asia Pacific Journal of Marketing and Logistics, 35(4), 874–889. https://doi.org/10.1108/APJML-10-2021-0764

Megaro, A. (2024). Smart cash point in a B2B market to enable service innovation: towards transparency and shared intentions- a case study. Journal of Business & Industrial Marketing, 39(6), 1162–1173. https://doi.org/10.1108/JBIM-10-2022-0463

Musasa, T., & Tlapana, T. (2023). Assessing the significance of retail service quality on shopping frequency: an adaptation of retail service quality (RSQS) model. European Journal of Management Studies, 28(2), 135–147. https://doi.org/10.1108/EJMS-10-2022-0072

Nery-da-Silva, G., Henrique de Araujo, M., & de Souza Meirelles, F. (2024). Contributions to the segmentation of e-commerce nonusers: clustering the reasons not to shop online. Revista de Gestão, 31(2), 201–214. https://doi.org/10.1108/REGE-06-2022-0087

Okonkwo, C. W., Amusa, L. B., Twinomurinzi, H., & Fosso Wamba, S. (2023). Mobile wallets in cash-based economies during COVID-19. Industrial Management & Data Systems, 123(2), 653–671. https://doi.org/10.1108/IMDS-01-2022-0029

Passas, N. (2018). Report on the debate regarding EU cash payment limitations. Journal of Financial Crime, 25(1), 5–27. https://doi.org/10.1108/JFC-06-2017-0058

Rahman, S. ur, Nguyen-Viet, B., Nguyen, Y. T. H., & Kamran, S. (2024). Promoting fintech: driving developing country consumers’ mobile wallet use through gamification and trust. International Journal of Bank Marketing, 42(5), 841–869. https://doi.org/10.1108/IJBM-01-2023-0033

Raj L., V., Amilan, S., & Aparna, K. (2024). Factors influencing the adoption of cashless transactions: toward a unified view. South Asian Journal of Marketing, 5(1), 74–90. https://doi.org/10.1108/SAJM-11-2022-0071

Shaikh, A. A., Alamoudi, H., Alharthi, M., & Glavee-Geo, R. (2023). Advances in mobile financial services: a review of the literature and future research directions. International Journal of Bank Marketing, 41(1), 1–33. https://doi.org/10.1108/IJBM-06-2021-0230

Shamsi, S., Khan, S., & Khan, M. A. (2023). Moderating effect of gender on service convenience and customer satisfaction: an empirical study of Indian e-retailers. LBS Journal of Management & Research, 21(1), 64–80. https://doi.org/10.1108/LBSJMR-07-2022-0038

Shoukat, M. H., Elgammal, I., Selem, K. M., & Shehata, A. E. (2024). Fostering social media user intentions: AI-enabled privacy and intrusiveness concerns. Spanish Journal of Marketing - ESIC, ahead-of-print(ahead-of-print). https://doi.org/10.1108/SJME-07-2023-0205

Tica, A., & Weißenberger, B. E. (2022). How regulatory changes are driven by a need for control in reputational scandals: a case study in the German insurance industry. Journal of Accounting & Organizational Change, 18(1), 57–76. https://doi.org/10.1108/JAOC-11-2020-0196

Trabucchi, D., & Buganza, T. (2022). Landlords with no lands: a systematic literature review on hybrid multi-sided platforms and platform thinking. European Journal of Innovation Management, 25(6), 64–96. https://doi.org/10.1108/EJIM-11-2020-0467

Valdez Cervantes, A., & Franco, A. (2020). Retailing technology: do consumers care? Spanish Journal of Marketing - ESIC, 24(3), 355–375. https://doi.org/10.1108/SJME-03-2020-0041

York, J., Lugo, K., Jarosz, L., & Toscani, M. (2021). CVS health faces a new wave of disruption. International Journal of Pharmaceutical and Healthcare Marketing, 15(3), 333–353. https://doi.org/10.1108/IJPHM-01-2020-0008

Zaheer, M. A., Anwar, T. M., Iantovics, L. B., Raza, M. A., & Khan, Z. (2024). Enticing attributes of consumers’ purchase intention to use online food delivery applications (OFDAs) in a developing country. Journal of Electronic Business & Digital Economics, ahead-of-print(ahead-of-print). https://doi.org/10.1108/JEBDE-10-2023-0025

Published

2024-03-27

How to Cite

Naik, P., Kotak, Y., Dhanak, J., Shah, D., Chauhan, R., Maseleno, A., & Rizal Isnanto, R. (2024). Impacts of Online Payment Systems on Consumers and Merchants . Siber Journal of Transportation and Logistics, 1(4), 179–190. https://doi.org/10.38035/sjtl.v1i4.296