The SWOT Analysis: Islamic Branding Strategy at XYZ Islamic Hospital Bekasi

Penulis

  • Rian Pranata Pran Universitas Bhayangkara Jakarta
  • Henny Hanna Universitas Prof. Dr. Hamka Jakarta, Indonesia

DOI:

https://doi.org/10.38035/sjam.v3i4.768

Kata Kunci:

SWOT, Islamic Branding, Hospital, Strategy, Islamic Brand

Abstrak

Abstract: Islamic branding in hospitals has become an important strategy in increasing patient trust and visits in the era of increasingly tight competition in healthcare services. The purpose of this study is to analyze the Islamic brand strategy at XYZ Islamic Hospital Bekasi using the SWOT (Strengths, Weaknesses, Opportunities, Threats) method. The analysis results show that the Islamic brand has strengths in building a positive image and service differentiation, but still faces challenges in the form of limited facilities, human resources, and competition from both modern hospitals and other Islamic hospitals. The recommended strategies are strengthening professional Islamic branding, improving service quality, and optimizing digitalization and community-based promotion.

 

Keyword: SWOT, Islamic Branding, Hospital, Strategy, Islamic Brand

 

Referensi

David, F. R. (2016). Strategic Management: A Competitive Advantage Approach. Pearson.

Humphrey, A. S. (2005). SWOT Analysis for Strategic Planning. Stanford Research Institute.

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.

Pearce II, J. A., & Robinson, R. B. (2013). Strategic Management: Planning for Domestic & Global Competition. McGraw-Hill.

Rangkuti, F. (2014). Analisis SWOT: Teknik Membedah Kasus Bisnis. Jakarta: PT Gramedia Pustaka Utama.

Suriono. (2022). Manajemen Strategi dan Analisis Lingkungan Organisasi. (sesuaikan dengan sumber asli tugas/skripsi).

Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.

Taufiqurokhman. (2016). Manajemen Strategik. Jakarta: Fakultas Ilmu Sosial dan Ilmu Politik.

Herliza, M., & Rahdiani, Y. (2024). Analisis SWOT Rumah Sakit Islam Ibnu Sina Simpang Empat. Jurnal Riset Rumpun Ilmu Kesehatan.

Prayoga, T. W., Rahim, A. H., & Suwarsi, S. (2024). Analisis SWOT Model Bisnis Kanvas dalam Strategi Peningkatan Persaingan Rumah Sakit. Jurnal Riset Manajemen dan Bisnis.

Fentiana, N., & Ginting, D. (2020). Strategi Peningkatan Pendapatan Rumah Sakit Berdasarkan Analisis SWOT. Jurnal Ilmiah Universitas Batanghari Jambi.

Hadita, dkk. (2025) Manajemen Strategik : Implementasi Strategis Pada Perusahaan. Penerbit: Media Kunkun Nusantara

Unduhan

Diterbitkan

2026-06-14

Cara Mengutip

Pran, R. P., & Hanna, H. (2026). The SWOT Analysis: Islamic Branding Strategy at XYZ Islamic Hospital Bekasi. Siber Journal of Advanced Multidisciplinary, 3(4), 181–184. https://doi.org/10.38035/sjam.v3i4.768

Terbitan

Vol 3 No 4 (2026): (SJAM) Siber Journal of Advanced Multidisciplinary (January - March 2026)

Bagian

Articles

Lisensi

Hak Cipta (c) 2026 Rian Pranata Pran, Henny Hanna

Creative Commons License

Artikel ini berlisensi Creative Commons Attribution 4.0 International License.

Copyright :

Authors who publish their manuscripts in this journal agree to the following conditions:

  1. Copyright in each article belongs to the author.
  2. The author acknowledges that the Siber Journal of Advanced Multidisciplinary (SJAM) has the right to be the first to publish under a Creative Commons Attribution 4.0 International license (Attribution 4.0 International CC BY 4.0).
  3. Authors can submit articles separately, arrange the non-exclusive distribution of manuscripts that have been published in this journal to other versions (for example, sent to the author's institutional repository, publication in a book, etc.), by acknowledging that the manuscript has been published for the first time at SJAM.