SWOT Analysis in Preparing Company Strategic Plans

Authors

  • Riky Barja Bhayangkara University, Jakarta Raya

DOI:

https://doi.org/10.38035/sjtl.v1i4.162

Keywords:

SWOT Analysis, Company, Strategic Plan

Abstract

Effective business strategy requires a deep understanding of the strengths, weaknesses, opportunities and threats that exist in the market. In facing a dynamic business environment, companies need to utilize their internal strengths to take advantage of external opportunities, while simultaneously overcoming their weaknesses to face existing threats. Flexibility, adaptability, good communication, and social and environmental responsibility are also key elements in a successful business strategy. With a holistic and sustainable approach, companies can achieve sustainable growth and strengthen their position in the market.

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Published

2024-01-24

How to Cite

Barja, R. (2024). SWOT Analysis in Preparing Company Strategic Plans. Siber Journal of Transportation and Logistics, 1(4), 151–157. https://doi.org/10.38035/sjtl.v1i4.162

Issue

Vol. 1 No. 4 (2024): (SJTL) Siber Journal of Transportation and Logistics (January - March 2024)

Section

Articles

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Copyright (c) 2024 Riky Barja

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