SWOT Analysis as a Company Strategy for Business Competition

Authors

  • Cahyo Rachmat Irawan Management Study Program Student, Bhayangkara University, Greater Jakarta, Indonesia

DOI:

https://doi.org/10.38035/sjtl.v1i4.158

Keywords:

SWOT Analysis, Company, Company Strategy

Abstract

SWOT analysis is an important strategic tool for companies to understand their position in the market through identifying strengths, weaknesses, opportunities and threats. Using this analysis, companies can develop strategies that capitalize on strengths and opportunities while addressing weaknesses and threats. This helps increase the company's competitiveness and performance in facing ever-changing business dynamics.

References

Anastasia, M., & Oktafia, R. (2021). Sharia Marketing Strategy in Increasing the Competitiveness of Cracker MSMEs in Tlasih Tulangan Village, Sidoarjo. Tabarru' Journal: Islamic Banking and Finance, 4(2), 431-444.

Jakiyudin, AH, Yusuf, M., Iribaram, S., Nawir, MS, & Muhandy, RS (2023). Empowering Mamas Through Home Industry Based Lilinta Fish Floss (ABOLI) Products in Lilinta Village, West Misool District, Raja Ampat Regency. Journal of Community Service, 8(2), 275-284.

Jannah, M., Faizah, AN, Indraputri, AJ, Puspita, VE, Hidayat, R., & Ikaningtyas, M. (2024). The Importance of SWOT Analysis in Business Planning and Development. IJESPG (International Journal of Engineering, Economics, Social Politics and Government), 2(2), 9-17.

Kaloh, O., Pelleng, F.A., & Rogahang, J.J. (2021). SWOT Analysis in the Production and Marketing Development Orientation of Vegetable Ingredients in Mooat Village. Productivity, 2(3), 219-223.

Kamaluddin, I. (2020). SWOT Analysis to Formulate Competitive Strategy at Pt. Angkasa Universe Tower, Sentani Branch. Journal of Applied Management Science, 1(4), 342-354.

Kusumah, JR (2020). Proposed Company Strategy Formulation Using SWOT Analysis to Achieve Paint Sales Targets. Journal of Information Systems Management Economics, 1(5), 475-489.

Nursalam, F., & Yunanda, WW (2023). SWOT Analysis in Indonesian Defense Industry Supply Chain Management. Journal of Industrial Engineering: Journal of Research Results and Scientific Work in the Field of Industrial Engineering, 9(1), 331-337.

Mursalina, I. (2024). Identification and Strategy for Expanding the Export Market for PT Azaki Food International's Tempe Products to Singapore. Scientific Journal of Educational Vehicles, 10(7), 634-647.

Rahayu, VP, Astuti, RF, Mustangin, M., & Sandy, AT (2022). SWOT Analysis and Business Model Canvas (BMC) as a solution in determining a culinary business development strategy. International Journal of Community Service Learning, 6(1), 112-121.

Tirtayasa, Y. (2019). SWOT ANALYSIS OF PT OCEANIAS TIMBER PRODUCTS. JOURNAL OF EDUCATIONAL MANAGEMENT AND SOCIAL SCIENCES, 1(1), 91-100.

Downloads

Published

2024-03-24

How to Cite

Rachmat Irawan, C. (2024). SWOT Analysis as a Company Strategy for Business Competition. Siber Journal of Transportation and Logistics, 1(4), 164–171. https://doi.org/10.38035/sjtl.v1i4.158

Issue

Vol. 1 No. 4 (2024): (SJTL) Siber Journal of Transportation and Logistics (January - March 2024)

Section

Articles

License

Copyright (c) 2024 Cahyo Rachmat Irawan

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright :

Authors who publish their manuscripts in this journal agree to the following conditions:

  1. Copyright in each article belongs to the author.
  2. The author acknowledges that the Siber Journal of Transportation and Logistics (SJTL) has the right to be the first to publish under a Creative Commons Attribution 4.0 International license (Attribution 4.0 International CC BY 4.0).
  3. Authors can submit articles separately, arrange the non-exclusive distribution of manuscripts that have been published in this journal to other versions (for example, sent to the author's institutional repository, publication in a book, etc.), by acknowledging that the manuscript has been published for the first time at SJTL.