Marketing Information Systems: Database, Software, and Marketing Strategy

Authors

  • Sulung Anom Bhayangkara University, Jakarta Raya, Indonesia
  • Hapzi Ali Bhayangkara University, Jakarta Raya, Indonesia

DOI:

https://doi.org/10.38035/sjtl.v1i3.154

Keywords:

Marketing data, e-business, eCRM, data

Abstract

The aim of this research is to investigate the impact of electronic business information systems (ECRM) on the online market of business information systems. Limited to consulting, marketing and advertising buying and selling, we need a database to make your business easier, efficient, fast and easy and sell regardless of distance or time. That can happen. They can do it. For people, the importance of marketing information is that they can buy products online quickly and easily. After creating a product database, customers can easily register in the desired product database and pay for the product via bank transfer. Qualitative analysis was used in this research. The research results show that: 1) e-commerce has an effect on consumer information; 2. E-CRM affects customer information; and 3) collection of information that affects customer data.

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Published

2023-11-23

How to Cite

Anom, S., & Ali, H. (2023). Marketing Information Systems: Database, Software, and Marketing Strategy. Siber Journal of Transportation and Logistics, 1(3), 129–136. https://doi.org/10.38035/sjtl.v1i3.154

Issue

Vol. 1 No. 3 (2023): (SJTL) Siber Journal of Transportation and Logistics (October - December 2023)

Section

Articles

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Copyright (c) 2023 Sulung Anom, Hapzi Ali

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