An Analysis of SWOT on The Development of Marketing Strategies of J&T Express Service Companies

Authors

  • Fajrina Ajeng Alifah Bhayangkara University, Jakarta Raya

DOI:

https://doi.org/10.38035/sjtl.v1i3.153

Keywords:

Analysis Swot, Marketing Strategy, J&T Express service company

Abstract

This article discusses the development of marketing strategies for J&T Express, a delivery service company. Through the use of technology, improved customer service, promotional campaigns, network expansion, and optimization of operational processes, the company aims to improve customer experience, expand market reach, and optimize its operational efficiency. By focusing on innovation and customer satisfaction, J&T Express strives to maintain its position as a leader in the logistics industry.

References

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Aleron, B., & Nurhadi, N. K. (2022, April). The effect of service quality and customer satisfaction on customer loyalty on users of j&t express expedition services moderated by warranty. Economic Forum: Journal of Economics, Management and Accounting (Vol. 24, no. 2, pp. 375-385).

Megawati, M., & Santoso, S.A. (2022). Analysis of Marketing Strategies in Facing Business Competition in the Pandemic Period at J&T Express of Lubang Buaya Branch East Jakarta. PANDITA: Journal of Interdisciplinary Public Relations, 5 (2), 92-99.

Prasetya, S. G., & Maria, M. (2023). J&T Express Logistics Service Business Development Strategy with Business Model Canvas (BMC). Unitary Management Scientific Journal, 11(1), 129-136.

Greetings, A. (2021). Differentiation of Strategies on Freight Service Companies: Descriptive Study on J&t Express of Sumbawa Branch. Indonesian Journal of Economics and Business, 6 (1), 14-19.

Sueni, H. S., & Lubis, P. H. (2019). The Effect of Service Quality and Price on Consumer Satisfaction and Its Impact on J&T Express Customer Loyalty Blangkejeren. Student Science Journal of Economics Management, 4 (2), 330-345.

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Published

2023-11-23

How to Cite

Ajeng Alifah, F. (2023). An Analysis of SWOT on The Development of Marketing Strategies of J&T Express Service Companies. Siber Journal of Transportation and Logistics, 1(3), 122–128. https://doi.org/10.38035/sjtl.v1i3.153

Issue

Vol. 1 No. 3 (2023): (SJTL) Siber Journal of Transportation and Logistics (October - December 2023)

Section

Articles

License

Copyright (c) 2023 Fajrina Ajeng Alifah

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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