SWOT Analysis to Determine Competitive Strategy at PT. Oceanias Timber Products
DOI:
https://doi.org/10.38035/sjtl.v1i3.152Keywords:
SWOT Analysis, Competitive Strategy, PT. Oceanias Timber ProductsAbstract
This research aims to determine a competitive strategy for PT. Oceania Wood Products through SWOT analysis. This analysis identifies company strengths such as high product quality and an extensive distribution network, as well as weaknesses such as dependence on imported raw materials and high production costs. Based on the results of the SWOT analysis, the recommended competitive strategies include: environmentally friendly product diversification, optimizing production cost efficiency, expanding into international markets, and partnership building strategies. Implementation of this strategy is expected to strengthen PT's market position. Oceania Wood Products, increase competitiveness, and achieve sustainable growth.
References
Anastasia, M., & Oktafia, R. (2021). Strategi Pemasaran Syariah Dalam Meningkatkan Daya Saing UMKM Kerupuk Desa Tlasih Tulangan Sidoarjo. Jurnal Tabarru': Islamic Banking and Finance, 4(2), 431-444.
Jakiyudin, A. H., Yusuf, M., Iribaram, S., Nawir, M. S., & Muhandy, R. S. (2023). Pemberdayaan Mama-Mama Melalui Produk Abon Ikan Lilinta (ABOLI) Berbasis Industri Rumahan Di Kampung Lilinta, Distrik Misool Barat, Kabupaten Raja Ampat. Jurnal Pengabdian Pada Masyarakat, 8(2), 275-284.
Kamaluddin, I. (2020). Analisis Swot Untuk Merumuskan Strategi Bersaing Pada Pt. Menara Angkasa Semesta Cabang Sentani. Jurnal Ilmu Manajemen Terapan, 1(4), 342-354.
Nursalam, F., & Yunanda, W. W. (2023). Analisis SWOT Dalam Manajemen Rantai Pasok Industri Pertahanan Indonesia. Jurnal Teknik Industri: Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri, 9(1), 331-337.
Mursalina, I. (2024). Identifikasi Dan Strategi Perluasan Pasar Ekspor Produk Tempe PT Azaki Food Internasional Ke Negara Singapura. Jurnal Ilmiah Wahana Pendidikan, 10(7), 634-647.
Tirtayasa, Y. (2019). ANALISIS SWOT PADA PT OCEANIAS TIMBER PRODUCTS. JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL, 1(1), 91-100.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Putri Jasmine Salsabilla
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright :
Authors who publish their manuscripts in this journal agree to the following conditions:
- Copyright in each article belongs to the author.
- The author acknowledges that the Siber Journal of Transportation and Logistics (SJTL) has the right to be the first to publish under a Creative Commons Attribution 4.0 International license (Attribution 4.0 International CC BY 4.0).
- Authors can submit articles separately, arrange the non-exclusive distribution of manuscripts that have been published in this journal to other versions (for example, sent to the author's institutional repository, publication in a book, etc.), by acknowledging that the manuscript has been published for the first time at SJTL.