An Analysis of SWOT to Improve Competitiveness of Coffee SMEs

Authors

  • Farah Aulia Ernawati Student of Faculty of Economics and Business, Bhayangkara University, Jakarta Raya, Indonesia

DOI:

https://doi.org/10.38035/sjtl.v1i2.150

Keywords:

Swot Analysis, Competitiveness, UMKM Coffee

Abstract

SWOT analysis has become an important tool in planning business strategies, especially for coffee SMEs in Sidoarjo. By understanding their internal strengths, weaknesses, market opportunities and threats, SMEs can identify concrete steps to increase their competitiveness. By focusing on product quality development, market expansion, managerial skills training, product innovation, and industry collaboration, coffee SMEs can strengthen their position in local and regional markets. SWOT analysis provides an in-depth and holistic view of the internal and external factors that influence the growth and success of coffee SMEs, making it a very useful tool in strategic planning.

References

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Published

2023-09-22

How to Cite

Aulia Ernawati, F. (2023). An Analysis of SWOT to Improve Competitiveness of Coffee SMEs. Siber Journal of Transportation and Logistics, 1(2), 101–107. https://doi.org/10.38035/sjtl.v1i2.150

Issue

Vol. 1 No. 2 (2023): (SJTL) Siber Journal of Transportation and Logistics (July 2023)

Section

Articles

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Copyright (c) 2023 Farah Aulia Ernawati

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