SWOT Analysis in Business Development at Property Company PT. XYZ

Authors

  • Farhan Azhari Bhayangkara University, Jakarta Raya

DOI:

https://doi.org/10.38035/sjtl.v1i4.147

Keywords:

SWOT Analysis, Business Development, Company Strategy

Abstract

SWOT analysis has become an important tool for identifying internal and external factors that influence company performance and strategy . The purpose of this research is to examine the use of analysis SWOT in business development at the real estate company PT .XYZ A qualitative approach is used to assess the strengths, weaknesses, opportunities and threats faced by PT . The analysis results show that PT XYZ has many key strengths, including a diversified real estate portfolio, strong reputation, and experienced management team However, there were weaknesses exposed, such as a reliance on real estate market cycles and a lack of presence in new markets.

References

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Published

2024-02-27

How to Cite

Azhari, F. (2024). SWOT Analysis in Business Development at Property Company PT. XYZ. Siber Journal of Transportation and Logistics, 1(4), 158–163. https://doi.org/10.38035/sjtl.v1i4.147

Issue

Vol. 1 No. 4 (2024): (SJTL) Siber Journal of Transportation and Logistics (January - March 2024)

Section

Articles

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Copyright (c) 2024 Farhan Azhari

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