Determinants of Customer Satisfaction in Pos Kilat Khusus Services at PT Pos Indonesia Bengkulu Main Branch through Last Mile Delivery Performance
DOI:
https://doi.org/10.38035/sjtl.v4i2.1107Keywords:
Packaging, Pickup Service, Transportation, Last Mile Delivery Performance, Customer SatisfactionAbstract
This study examines the effects of Packaging, Pickup Service, and Transportation on Customer Satisfaction through Last Mile Delivery Performance at PT Pos Indonesia Bengkulu Main Branch. A quantitative approach employing Structural Equation Modeling–Partial Least Squares (SEM-PLS) was adopted. Data were collected from 119 customers selected using purposive sampling. The findings reveal that Packaging positively affects Last Mile Delivery Performance (β = 0.310, t = 4.200, p < 0.001) and Customer Satisfaction (β = 0.283, t = 3.843, p < 0.001). Pickup Service positively influences Last Mile Delivery Performance (β = 0.262, t = 3.273, p = 0.001) and Customer Satisfaction (β = 0.205, t = 2.627, p = 0.009). Transportation also has significant positive effects on Last Mile Delivery Performance (β = 0.258, t = 4.059, p < 0.001) and Customer Satisfaction (β = 0.197, t = 2.854, p = 0.004). Furthermore, Last Mile Delivery Performance significantly affects Customer Satisfaction (β = 0.294, t = 3.731, p < 0.001) and partially mediates the effects of Packaging (β = 0.091, t = 2.411, p = 0.016), Pickup Service (β = 0.077, t = 2.608, p = 0.009), and Transportation (β = 0.076, t = 2.726, p = 0.007) on Customer Satisfaction. These findings highlight the strategic role of integrated logistics operations in enhancing customer satisfaction.
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