[1]
M. Julianti, L. Lise Asnur, and D. Muslihat, “Storytelling as an Experiential Marketing Strategy for Non-Alcoholic Beverages: Its Impact on Guest Engagement and Satisfaction at The Balcone Suites and Resort Bukittinggi”, SJAM, vol. 4, no. 2, pp. 150–161, Jul. 2026.