The Essence of Business to Consumer in a Global Context

Authors

  • Yoeyong Rahsel Institut Bakti Nusantara, Lampung, Indonesia
  • Andino Maseleno Institut Bakti Nusantara, Lampung, Indonesia

DOI:

https://doi.org/10.38035/sjam.v3i2.543

Keywords:

business to consumer, global context

Abstract

This study will further discuss the essence of business to consumer, factors influencing its transformation, the role of technology in enhancing customer experience, as well as the challenges and opportunities faced by businesses in this era. An in-depth analysis of case studies and current trends will help to understand the positive and negative impacts of business to consumer transformation in a global context.

References

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Sukoharsono, Eko Ganis. (2010). Sistem Informasi Manajemen. Surya Pena Gemilang

Laudon, P, Kenneth. C, Jane. (2012). Manajemen Information System.

Kartajaya, H., & Gouw, M.S. (2017). Digital Marketing In Asia: A Start Up Guide For Search Engine Marketing In Asia. PT Gramedia Pustaka Utama

Susanto, A., & Dwipayana, A. (2019). E-Commerce Adoption In Indonesia: A Model Of Internet Entrepreneurial Intention and Innovation. Journal Of Theoretical And Applied E-Commerce Research. 14(2), 1-16

Tjiptono, F. (2018). Pemasaran Jasa: Prinsip, Penerapan, dan Penelitian. Andi Offset

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Published

2025-09-10

How to Cite

Yoeyong Rahsel, & Andino Maseleno. (2025). The Essence of Business to Consumer in a Global Context. Siber Journal of Advanced Multidisciplinary, 3(2), 103–109. https://doi.org/10.38035/sjam.v3i2.543

Issue

Vol. 3 No. 2 (2025): (SJAM) Siber Journal of Advanced Multidisciplinary (July - September 2025)

Section

Articles

License

Copyright (c) 2025 Yoeyong Rahsel, Andino Maseleno

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