Determination of Purchase Decisions through Purchase Interest: Analysis of Somethinc Skincare Product Prices
DOI:
https://doi.org/10.38035/sjam.v1i1.285Keywords:
Buying Interest, Purchase Decision, PriceAbstract
This article discusses the influence of price through Purchase Decisions on Purchase Intention. This research is a quantitative research where the objects used are Generation Z in Bekasi City. The number of samples used in this study was 200 respondents. The design used is hypothesis testing using the structural equitation model (SEM) method - SmartPLS 4.0. Based on the conceptual framework created, it can be concluded that the hypothesis is that price influences purchase interest and purchase decisions.
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