The Influence of Environmental Attitudes and Environmental Concerns on Green Purchasing Behavior with Gender as a Moderator Variable

Authors

  • Rita Zahara College of Economics Business Development and Management (STIE PBM)

DOI:

https://doi.org/10.38035/sjam.v2i1.135

Keywords:

Environmental Attitude, Environmental Concern, Gender, Green Purchasing Behavior

Abstract

The purpose of this study is to analyze the effect of environmental attitudes and environmental concerns on green purchasing behavior with gender as a moderator variable. This study also aims to analyze the effect of environmental attitudes and environmental concerns on green purchasing behavior. This research takes respondents, namely students who are under 25 years old. The number of respondents in this study amounted to 175 respondents. The sampling technique is purposive sampling. The questionnaire was distributed through online media. The results of the regression analysis show that environmental attitudes and environmental concerns affect green purchasing behavior while gender does not moderate the influence of environmental attitudes and environmental concerns on green purchasing behavior.

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Published

2024-06-15

How to Cite

Zahara, R. (2024). The Influence of Environmental Attitudes and Environmental Concerns on Green Purchasing Behavior with Gender as a Moderator Variable. Siber Journal of Advanced Multidisciplinary, 2(1), 124–136. https://doi.org/10.38035/sjam.v2i1.135

Issue

Vol. 2 No. 1 (2024): (SJAM) Siber Journal of Advanced Multidisciplinary (April - June 2024)

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Copyright (c) 2024 Rita Zahara

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