Go-food User Customer Satisfaction Analysis with Service Quality, Double Order System, and Price

Authors

  • Aurelia Hany Thalita Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia
  • Laura Sausan Nadirah Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia
  • Sarinah Sihombing Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia
  • Nita Rosmala Dewi Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia

DOI:

https://doi.org/10.38035/jsmd.v3i4.828

Keywords:

Service Quality, Double Order System, Price, Customer Satisfactio, GoFood

Abstract

This study aims to test and analyze the influence of double order system, service quality, and price on customer satisfaction using GoFood feature in Gojek application in Indonesia. The population of this study is all customer who have used GoFood feature in Gojek application. The sample in this study was 100 respondents. The data used in this study is primary, which is obtained from the results of respondents' answers collected by questionnaires. The sampling technique used is non-probability sampling, namely purposive sampling with descriptive quantitative analysis. Respondents' attitudes were measured by a 5-level likert scale and the data obtained was processed by SPSS (Statistical Product and Service Solution) for windows version 24 analysis. Therefore, this research is to measure the level of customer satisfaction towards double order system, the quality of the products ordered, and the timelines received.

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Published

2026-03-27

How to Cite

Thalita, A. H., Nadirah, L. S., Sihombing, S., & Dewi, N. R. (2026). Go-food User Customer Satisfaction Analysis with Service Quality, Double Order System, and Price. Jurnal Siber Multi Disiplin , 3(4), 605–616. https://doi.org/10.38035/jsmd.v3i4.828

Issue

Vol. 3 No. 4 (2026): Jurnal Siber Multi Disiplin (Januari - Maret 2026)

Section

Articles

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Copyright (c) 2026 Aurelia Hany Thalita, Laura Sausan Nadirah, Sarinah Sihombing, Nita Rosmala Dewi

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