Analysis of Timeliness and Price on Customer Satisfaction Goride Electric

Authors

  • Purbanuara Parlindungan Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia
  • Tedy Herdian Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia
  • Mochammad Affan El Hanif Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia
  • Miftah Hafid Adhitama Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia

DOI:

https://doi.org/10.38035/jsmd.v3i4.824

Keywords:

Customer Satisfaction, Timeliness, Price, Transportation

Abstract

This study analyzes the impact of timeliness and price on customer satisfaction in the context of Gojek's innovative service, Goride Electric. This research uses quantitative methods with research instruments in the form of questionnaires. Data analysis was performed using SmartPLS version 4.0. Based on the results of this study, it shows that timeliness and pricing have a positive and significant impact on customer satisfaction, thereby increasing Gojek's competitive advantage in the online transportation service market. This research contributes to a better understanding of the dynamics of customer satisfaction in the context of innovative electric vehicle-based vehicle booking services, so that it can help Gojek improve its services and maintain customer loyalty.

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Published

2026-03-25

How to Cite

Parlindungan, P., Herdian, T., Hanif, M. A. E., & Adhitama, M. H. (2026). Analysis of Timeliness and Price on Customer Satisfaction Goride Electric. Jurnal Siber Multi Disiplin , 3(4), 554–567. https://doi.org/10.38035/jsmd.v3i4.824

Issue

Vol. 3 No. 4 (2026): Jurnal Siber Multi Disiplin (Januari - Maret 2026)

Section

Articles

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Copyright (c) 2026 Purbanuara Parlindungan, Tedy Herdian, Mochammad Affan El Hanif, Miftah Hafid Adhitama

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